"Today on Oprah," intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire-Harpo Productions, O Magazine, and her new television network-an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton's unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions.
Frontmatter Contents Acknowledgments Introduction Chapter 1. Practicing Purchase: The Prosperity Gospel of a Spiritual Capitalism Chapter 2. Celebrity Spirit: The Incorporation of Your Best Life Chapter 3. Diverting Conversions: The Makeover as Social Rite Chapter 4. Preacher Queen: The Race and Gender of America's Confessor Chapter 5. Reading Religiously: The Reformations of Oprah's Book Club Chapter 6. Missionary Gift: The Globalization of Inspiration Conclusion Epilogue: Political Spirituality, or the Oprahfication of Obama Notes Index
Description based upon print version of record. Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2020)