Franklin

Lead with a story [electronic resource] : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith.

Author/Creator:
Smith, Paul, 1967 July 3-
Edition:
1st edition
Publication:
New York : American Management Association, c2012.
Format/Description:
Book
1 online resource (289 p.)
Subjects:
Communication in management.
Storytelling.
Leadership.
Organizational behavior.
Form/Genre:
Electronic books.
Language:
English
System Details:
text file
Summary:
Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.
Contents:
Cover; Contents; Acknowledgments; Introduction; 1 Why Tell Stories?; ENVISION Success; 2 Set a Vision for the Future; 3 Set Goals and Build Commitment; 4 Lead Change; 5 Make Recommendations Stick; 6 Define Customer Service Success and Failure; [HOW-TO] 7 Structure of a Story; Create an ENVIRONMENT for Winning; 8 Define the Culture; 9 Establish Values; 10 Encourage Collaboration and Build Relationships; 11 Value Diversity and Inclusion; 12 Set Policy Without Rules; [HOW-TO] 13 Keep It Real; [HOW-TO] 14 Stylistic Elements; ENERGIZE the Team; 15 Inspire and Motivate; 16 Build Courage
17 Help Others Find Passion for Their Work[HOW-TO] 18 Appeal to Emotion; [HOW-TO] 19 The Element of Surprise; EDUCATE People; 20 Teach Important Lessons; 21 Provide Coaching and Feedback; 22 Demonstrate Problem Solving; 23 Help Everyone Understand the Customer; [HOW-TO] 24 Metaphors and Analogies; EMPOWER Others; 25 Delegate Authority and Give Permission; 26 Encourage Innovation and Creativity; 27 Sales Is Everyone's Job; 28 Earn Respect on Day One; [HOW-TO] 29 Recast Your Audience into the Story; 30 Getting Started; Appendix; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U
VW; X; Y; Z
Notes:
Includes index.
ISBN:
0814420303
9780814420300
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