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Piwik web analytics essentials [electronic resource] : a complete guide to tracking visitors on your websites, e-commerce shopping carts, and apps using Piwik web analytics / Stephan A. Miller.

Other records:
Author/Creator:
Miller, Stephan A.
Publication:
Birmingham : Packt Pub., 2012.
Series:
Community experience distilled
Format/Description:
Book
1 online resource (326 p.)
Subjects:
Web site development -- Computer programs.
Form/Genre:
Electronic books.
Language:
English
Summary:
A complete guide to tracking visitors on your web sites, ecommerce shopping carts, and apps using Piwik Web Analytics
Contents:
Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Installation and Setup; Meeting system requirements; Downloading Piwik; Downloading Piwik with SSH; Uploading to a web hosting account; Uploading using cPanel or other file managers; Uploading using FTP; Creating a database for your installation; Creating a user and database for Piwik in cPanel; Creating a user and database for Piwik with phpMyAdmin; Creating a user and database for Piwik with SSH; Using the Piwik installation wizard; Securing Piwik; Backing up Piwik
Updating PiwikUsing Piwik for high-traffic websites; Dedicated server; Adding RAM; PHP caching; Nginx or lighttpd; Cron your archiving; Disabling real-time reports; Deleting old logs; Load balancers and multiple servers; Limiting tracked URLs; Summary; Chapter 2: Using Piwik's Interface and Reports; Navigating the Piwik interface; Using Piwik's Menus; The Sign In menu; The top bar; The main menu; Customizing the dashboard; Changing the dashboard layout; Setting a date range; Adding widgets to the dashboard; Moving and removing widgets; Finding the right report widget for the job; Visitors
ActionsReferrers; SEO; Visitor settings; Goals; Visits Summary; Live!; Reading a Piwik report; Customizing graph metrics; Managing e-mail reports; Summary; Chapter 3: Tracking Visitors with Piwik; Using the Piwik JavaScript tracking code; Functioning of default JavaScript; Triggering page views manually; Customizing page names; Customizing tracking URLs; Configuring Piwik's tracking cookies; Setting up download and outlink tracking; Disabling link tracking; Triggering link tracking; Downloading file extensions; The download/outlink pause timer; Using other Piwik JavaScript API methods
setRequestMethod(method)discardHashTag(bool); setCountPreRendered(bool); setDoNotTrack(bool); killFrame(); redirectFile(url); setHeartBeatTimer(minumumVisitLength,heartBeatDelay); getVisitorId(); getVisitorInfo(); Using multiple trackers; Using asynchronous tracking; Summary; Chapter 4: Setting Up and Tracking Goals; Defining goals; Desired actions; Conversions and conversion rate; Setting up goals in Piwik; Setting up revenue tracking; Triggering conversions manually; Viewing Goals overview reports; Using goal detail reports; Analysing reports; Summary
Chapter 5: Tracking Marketing CampaignsTracking campaigns using URL parameters; Tracking paid searches; Using Google ValueTrack; Using Microsoft Ad Center dynamic text; Using Yahoo! Search Marketing's URL tagging; Creating campaign URLs the easy way; Tracking social media campaigns; Campaign tagging and tracking tips; Attributing visits to the correct campaign; Customizing campaign parameters; Viewing campaign reports; Summary; Chapter 6: Tracking Events; Tracking events with Piwik; Tracking social engagement; Tracking content sharing; Tracking blog comments; Tracking e-commerce events
Tracking Flash events
Notes:
Includes index.
ISBN:
1-283-65764-3
1-84951-849-1
OCLC:
815671769
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