Franklin

MLA

Schultz, Mike, John E Doerr, and Lee W Frederiksen. Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. 2nd ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2013.

APA

Schultz, M., Doerr, J. E, & Frederiksen, L. W. (2013). Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success. 2nd ed. Hoboken, N.J.: John Wiley & Sons, Inc.

Chicago

Schultz, Mike, John E Doerr, and Lee W Frederiksen. Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. 2nd ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2013.