Franklin

Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick.

Author/Creator:
Marwick, Alice Emily.
Publication:
New Haven : Yale University Press, [2013]
Format/Description:
Book
1 online resource (369 p.)
Status/Location:
Loading...

Options
Location Notes Your Loan Policy

Details

Other records:
Subjects:
Web 2.0.
Social media.
Social status.
Celebrities.
Publicity.
Branding (Marketing).
Form/Genre:
Electronic books.
Language:
English
Summary:
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research-which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists-explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques-such as self-branding, micro-celebrity, and life-streaming-to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.
Contents:
A Cultural History of Web 2.0
Leaders and Followers : Status in the Tech Scene
Fabulous Lives of Micro-Celebrities
Self-Branding : The (Safe for Work) Self
Lifestreaming : We Live in Public
Designed in California : Entrepreneurship and the Myths of Web 2.0
Conclusion
Appendix: Cast of Characters.
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
Description based on print version record.
ISBN:
0-300-19915-5
OCLC:
862745861
Publisher Number:
10.12987/9780300199154 doi