Franklin

Consultative selling skills for audiologists / Brian Taylor.

Author/Creator:
Taylor, Brian, 1966- author.
Publication:
San Diego, California : Plural Publishing, [2012]
Format/Description:
Book
1 online resource (257 p.)
Subjects:
Medical care -- Marketing.
Form/Genre:
Electronic books.
Language:
English
Summary:
This book outlines a specific system that blends several innovative clinical tests, such as the QuickSIN and Acceptable Noise Level test, with proven interpersonal communication strategies that enhance the audiologist's persuasiveness in a commercial working environment. Based on nearly 20 years of experience, the author shares case studies to illustrate common clinical scenarios routinely encountered in a busy dispensing practice, and how a selling system can help increase effectiveness.
Contents:
The path to understanding the patient, yourself & the business
The science of selling
You said what? Basic communication skills
The discovery process
The commitment process
Improving your skills during your career journey.
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
Description based on print version record.
ISBN:
1-59756-694-2
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