Franklin

Business strategy : a guide to effective decision-making / Jeremy Kourdi.

Author/Creator:
Kourdi, Jeremy, author.
Edition:
Third edition.
Publication:
New York : PublicAffairs, 2015.
Series:
Economist Books
Economist Books
Format/Description:
Book
1 online resource (321 p.)
Language:
English
Summary:
The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to implementation and innovation.Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's ove
Contents:
List of figures and tables; 1 What is business strategy?; 2 What strategic thinking can achieve; 3 The different views of strategy; 4 Forces that shape business strategy; 5 Scenarios; 6 Involving and engaging stakeholders; 7 Resources and strategy; 8 Strategies for growth; 9 Developing a business strategy and thinking strategically; 10 Vision; 11 Leading people through change; 12 Implementing business strategy; 13 Strategic innovation; 14 Competitiveness and customer focus; 15 Sales, marketing and brand management; 16 Managing knowledge and information; 17 Managing finance and risk
18 Making strategic decisionsNotes and references; Index
Notes:
At head of title: The Economist.
First published by Profile Books Ltd. in Great Britain.
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed May 12, 2015).
ISBN:
1-61039-477-1
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