Franklin

Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.

Publication:
Bingley, U.K. : Emerald, 2012.
Format/Description:
Book
1 online resource (418 p.)
Edition:
1st ed.
Status/Location:
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Other records:
Subjects:
Tourism -- Marketing.
Form/Genre:
Electronic books.
Language:
English
Summary:
Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies.
Contents:
pt. 1. Target marketing
pt. 2. Branding
pt. 3. Relationship marketing
pt. 4. Experiential marketing
pt. 5. E-marketing.
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
Contributor:
Tsiotsou, Rodoula H.
Goldsmith, Ronald E.
ISBN:
1-280-76898-3
9786613679758
1-78052-071-9
OCLC:
795895089