Franklin

MLA

Masuch, Martin. Reason-oriented Marketing: a Generic Marketing Approach for Reasonable Products and Services. Hamburg: Diplomica Verlag, 2012.

APA

Masuch, M. (2012). Reason-oriented marketing: a generic marketing approach for reasonable products and services. Hamburg: Diplomica Verlag.

Chicago

Masuch, Martin. Reason-Oriented Marketing: A Generic Marketing Approach for Reasonable Products and Services. Hamburg: Diplomica Verlag, 2012.