Franklin

Health program management : from development through evaluation / Beaufort B Longest, Jr.

Author/Creator:
Longest, Beaufort B., Jr., author.
Publication:
San Francisco, California : Jossey-Bass, 2015.
Format/Description:
Book
1 online resource (387 p.)
Edition:
Second edition.
Series:
Jossey-Bass Public Health
Jossey-Bass Public Health
Status/Location:
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Other records:
Standardized Title:
Managing health programs and projects
Subjects:
Health services administration.
Organizational change.
Health planning.
Form/Genre:
Electronic books.
Language:
English
Summary:
"Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher.
Contents:
The work of managers in health programs
Developing and strategizing the future
Designing for effectiveness
Leading to accomplish desired results
Making good management decisions
Communicating for understanding
Managing quality-totally
Commercial and social marketing
Program evaluation.
Notes:
Includes bibliographical references and index.
Includes index.
Description based on print version record.
ISBN:
1-118-83476-3
1-118-83463-1
OCLC:
878225010