Marketing in Publishing [electronic resource].

Author/Creator:

Birn, Robin.

Publication:

Hoboken : Taylor and Francis, 2002.

Format/Description:

Book
1 online resource (171 p.)

Subjects:

Publishers and publishing -- Marketing -- Great Britain
Books -- Great Britain

Local subjects:

Marketing.
Publishers and publishing.
Publishers and publishing - Great Britain.

Form/Genre:

Electronic books.

Language:

English

Summary:

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark

Contents:

Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index

Notes:

Description based upon print version of record.

Contributor:

Forsyth, Patrick.

OCLC:

560364676

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