Franklin

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a| (CKB)1000000000251751
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a| (EBL)165730
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a| (OCoLC)560364676
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a| (SSID)ssj0000281748
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a| (PQKBManifestationID)11239904
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a| (PQKBTitleCode)TC0000281748
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a| AU-PeEL b| eng c| AU-PeEL d| AU-PeEL
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a| eng
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a| Z323 .F58 1997eb
050
  
4
a| Z323.F58 1
082
0
0
a| 070.50688
100
1
  
a| Birn, Robin.
245
1
0
a| Marketing in Publishing h| [electronic resource].
260
  
  
a| Hoboken : b| Taylor and Francis, c| 2002.
300
  
  
a| 1 online resource (171 p.)
336
  
  
a| text b| txt
337
  
  
a| computer b| c
338
  
  
a| online resource b| cr
500
  
  
a| Description based upon print version of record.
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0
  
a| Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index
520
  
  
a| Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark
546
  
  
a| English
650
  
4
a| Marketing.
650
  
4
a| Publishers and publishing.
650
  
4
a| Publishers and publishing - Great Britain.
655
  
0
a| Electronic books.
650
  
0
a| Publishers and publishing x| Marketing z| Great Britain
650
  
0
a| Books z| Great Britain
650
  
7
a| Book Studies & Arts 2| HILCC
650
  
7
a| Education 2| HILCC
650
  
7
a| Social Sciences 2| HILCC
700
1
  
a| Forsyth, Patrick.
776
  
  
z| 0-415-15133-3
906
  
  
a| BOOK