Franklin

Television and its viewers [electronic resource] : cultivation research and theory / James Shanahan and Michael Morgan.

Author/Creator:
Shanahan, Jim.
Publication:
Cambridge, UK ; New York, NY, USA : Cambridge University Press, 1999.
Format/Description:
Book
1 online resource (283 p.)
Subjects:
Television broadcasting -- Social aspects.
Form/Genre:
Electronic books.
Language:
English
Summary:
This book investigates the relationship between exposure to television and beliefs about the world.
Contents:
Cover; Half-title; Title; Copyright; Contents; Figures; Tables; Foreword by George Gerbner What Do We Know?; 1 Origins; 2 Methods of Cultivation: Assumptions and Rationale; 3 Methods of Cultivation and Early Empirical Work; 4 Criticisms; 5 Advancements in Cultivation Research; 6 The Bigger Picture; 7 Mediation, Mainstreaming and Social Change; 8 How does Cultivation Work,Ž Anyway?; 9 Cultivation and the New Media; 10 Test Pattern; Methodological Appendix; References; Index
Notes:
Description based upon print version of record.
Includes bibliographical references (p. 251-264) and index.
Contributor:
Morgan, Michael.
ISBN:
1-107-11396-2
0-511-48892-0
0-511-05401-7
0-511-31092-7
0-521-58296-2
1-280-41871-0
0-511-15205-1
0-511-17309-1
OCLC:
171122435
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