Prosperity for all [electronic resource] : consumer activism in an era of globalization / Matthew Hilton.

Hilton, Matthew.
Ithaca : Cornell University Press, 2009.
1 online resource (327 p.)

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Consumer protection -- Political aspects.
Consumption (Economics) -- Political aspects.
Consumer satisfaction -- Political aspects.
Consumer behavior -- Political aspects.
Globalization -- Political aspects.
Electronic books.
The history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-consumers have protested against the abuses of the market by boycotting products and promoting fair instead of free trade. In recent decades, consumer activism has responded to the challenges of affluence by helping to guide consumers through an increasingly complex and alien marketplace. In doing so, it has challenged the very meaning of consumer society and tackled some of the key economic, social, and political issues associated with the era of globalization. In Prosperity for All, the first international history of consumer activism, Matthew Hilton shows that modern consumer advocacy reached the peak of its influence in the decades after World War II. Growing out of the product-testing activities of Consumer Reports and its international counterparts (including Which? in the United Kingdom, Que Choisir in France, and Test in Germany), consumerism evolved into a truly global social movement. Consumer unions, NGOs, and individual activists like Ralph Nader emerged in countries around the world-including developing countries in Southeast Asia and Latin America-concerned with creating a more equitable marketplace and articulating a politics of consumption that addressed the needs of both individuals and society as a whole.Consumer activists achieved many victories, from making cars safer to highlighting the dangers of using baby formula instead of breast milk in countries with no access to clean water. The 1980's saw a reversal in the consumer movement's fortunes, thanks in large part to the rise of an antiregulatory agenda both in the United States and internationally. In the process, the definition of consumerism changed, focusing more on choice than on access. As Hilton shows, this change reflects more broadly on the dilemmas we all face as consumers: Do we want more stuff and more prosperity for ourselves, or do we want others less fortunate to be able to enjoy the same opportunities and standard of living that we do? Prosperity for All makes clear that by abandoning a more idealistic vision for consumer society we reduce consumers to little more than shoppers, and we deny the vast majority of the world's population the fruits of affluence.
Introduction : the wealth of access
The fear of fortune : the uneasy consumer in an age of affluence
Cold war shoppers : consumerism as state project
Poverty amid prosperity : consumer protest beyond the affluent west
Consumers of the world unite : consumption and the new global order
The all-consuming network : the politics of protest in an age of consumption
Backlash : the corporate critique of consumerism
Choose life : consumer rights versus human rights
Shopping for justice : the freedom of free trade
Conclusion : the poverty of choice.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references (p. [255]-305) and index.
Publisher Number:
10.7591/9780801461637 doi