Franklin

Selling big to China [electronic resource] : negotiating principles for the world's largest market / Morry Morgan.

Author/Creator:
Morgan, Morry.
Publication:
Singapore : John Wiley & Sons (Asia) Pte. Ltd., 2010.
Format/Description:
Book
1 online resource (210 p.)
Status/Location:
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Subjects:
Marketing -- China.
Selling -- China.
Form/Genre:
Electronic books.
Language:
English
Summary:
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into four main areas: The KnowledgeThe Sales CallThe NegotiationThe Maintenance The book is the result of my 8 years of training in sales and negotiation skills across mainland China, as well as running a multi-city, multicultural company in the 'World's Most Stressful Country' (according to Newsweek). The book includes a collection o
Contents:
pt. 1. The knowledge
pt. 2. The sales call
pt. 3. The negotiation
pt. 4. Keeping your target satisfied
pt. 5. Now what?
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
ISBN:
1-283-10083-5
9786613100832
0-470-82623-1
0-470-82622-3
OCLC:
730151643