Franklin

Visual marketing [electronic resource] : 99 proven ways for small businesses to market with images and design / David Langton and Anita Campbell.

Author/Creator:
Langton, David, 1961-
Publication:
Hoboken, N.J. : Wiley, 2011.
Format/Description:
Book
1 online resource (257 p.)
Edition:
1st edition
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Details

Subjects:
Small business marketing.
Marketing -- Graphic methods.
Form/Genre:
Electronic books.
Language:
English
System Details:
text file
Summary:
"Effective creative strategies for business owners or marketersWhether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to mom and pops. Anita Campbell, an internationally known small business expert, reaches over 1 million small business owners and stakeholders annually.Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers"-- Provided by publisher.
Contents:
Visual Marketing; Contents; Acknowledgments; Introduction; Chapter 1: Much More than Just a Website: How Online Games, Cartoons, Apps, Infographics, and More Can Boost Your Business; 1. The Color of Money: A Small Bank Makes a Large Impression with a Colorful Campaign; 2. A Website Showcases a Sense of Touch: Strong Navigation and Ease of Use for an Online Showroom; 3. Augmenting the Reality of Mobile Advertising: Sharing Brand Information Visually over Mobile Devices Through Apps; 4. Celebrating Creativity with a Killer Smile: Creating a Viral Marketing Effect with an Online Game
5. Putting the ""Self"" in Self-Portrait: Finding the Right Photo to Express a Personal Brand 6. Luxury Property Shown in Many Different Lights: Focusing on Stunning Imagery to Sell Luxury; 7. How Many Ways Can You Destroy Your Printer? Going Viral with a YouTube Video Contest That Plays upon Customer Frustrations; 8. Making a Legal Case for Insider Jokes: Using Cartoons to Market to Your Target Audience; 9. Changing the Script on Scriptwriting: Organizing a Virtual Community Around an Event to Maximize Participation
10. When Is a Cup of Tea More Than Just Another Cup? Stunning Photography on a Website Differentiates a Product 11. Just the Facts, Ma'am: Creating an Interactive Online Quiz Attracts a Target Audience with a Deeper Level of Engagement; 12. Getting a Leg Up on the Competition: Gaining Media Visibility for an Arcane Industry Online, Through Puns and Fun on Your Website; 13. Building an Appealing Design: Presenting Your Process in Your Website Showcases a Competitive Advantage for an Architectural Firm
14. A Visual Marketing Firm Uses Optical Illusions to See Things Differently: Showing Prospects What You Are Capable of in Multimedia 15. Breaking Through the Gray Noise: Using a Flash-Based Presentation to Generate Leads While Also Serving as a Leave-Behind Piece; 16. Delivering a Unique Marketing Campaign: Combining Staged Marketing Events with Video and Social Media; 17. Finding Your Identity: Standing Out from the Crowd with a Website That Lets Your Personality Show Through; 18. A Renaissance for Today: Creating a Forward-Looking Logo That Reflects the Past
19. Good Service Is Earned: Making a Brand Statement and Creating Viral Content Through Infographics 20. Design to Put Your Best Foot Forward: Using Sharp, Detailed Close-Up Photography to Demonstrate Business Capabilities on the Web; 21. Spicing Up the Ornament Market: Using Bright and Unique Online Ads to Build a Brand; 22. A Reflection of Style: Incorporating Your Business Style into Your Logo; 23. The Right Way to Start a Charity Today: Using Facebook and Blogs to Build a Community Around a Good Cause
24. Education Can Be Creative: Formatting the Standard ""10 Tips"" Article to Convey Professionalism and Authority
Notes:
Includes index.
Contributor:
Campbell, Anita, 1956-
ISBN:
1-118-14368-X
1-283-26823-X
9786613268235
1-118-14369-8
OCLC:
757917100