Franklin

Creatures of politics [electronic resource] : media, message, and the American presidency / Michael Lempert and Michael Silverstein.

Author/Creator:
Lempert, Michael.
Publication:
Bloomington, IN : Indiana University Press, 2012.
Format/Description:
Book
1 online resource (284 p.)
Status/Location:
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Subjects:
Communication in politics -- United States.
Presidential candidates -- United States -- Language.
Rhetoric -- Political aspects -- United States.
Form/Genre:
Electronic books.
Language:
English
Summary:
It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call ""message."" Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments i
Contents:
Introduction: "message" is the medium
Getting it "ju
st right!"
Addressing "the issues"
Ethno-blooperology
Unflipping the flop
The message in hand
What goes around.
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
Contributor:
Silverstein, Michael, 1945-2020.
ISBN:
1-283-54610-8
9786613858559
0-253-00756-9
OCLC:
812251403