The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.Focuses on all aspects of current and classic theories and practices relating to media and mass communicationIncludes essays from a variety of global contexts, from Asia and the Middle East to the AmericasGives niche theories new life in several essays that use them to illuminate their application in specific contextsFeature
The Handbook of Media and Mass Communication Theory; Copyright; Contents; Notes on Contributors; Introduction; Part I Classical Theories of Media and the Press; 1 Classical Liberal Theory in a Digital World; Origins and Optimism; Disillusionment and Ethics; Variations on a Liberal Theme; Liberal Theory Today; Conclusion; Notes; References; 2 The Origins of Media Theory: An Alternative View; References; 3 Political Economic Theory and Research: Conceptual Foundations and Current Trends; The Political Economy Tradition; Research on the Political Economy of the Media; Current Trends; References 4 Semiotics and the MediaFerdinand de Saussure; Roland Barthes; Judith Williamson; Robert Hodge and Gunther Kress; Algirdas Julien Greimas; How Do I Analyze a Media Text?; Later Developments: A Semiotics of the Senses; Charles S. Peirce (1958); 5 Symbolic Interactionism and the Media; The Interactionist Tradition; Information Technologies; The Task of the Media; Media Reform and the Crisis of Democracy; Democracy and Critical Pedagogy; A Performative Communication Studies; Conclusion; Notes; References; 6 Patterns in the Use of Theory in Media Effects Research; Prevalence of Theories Most Used TheoriesParts of Media Effects Phenomenon; Implications; Conclusion; References; 7 Cultivation Theory: Its History, Current Status, and Future Directions; Background of Cultivation Theory; Challenges to the Theory; Meta-Analyses of Cultivation Effects; Evidence for Cultivation Effects; More Recent Tests of Cultivation Theory; Social Cognitive Theory; Short- and Long-Term Effects of Media Exposure; Recent Studies of Media Content; Future Directions in Cultivation Theory Research; 8 Media Ecology: Contexts, Concepts, and Currents; What Is Media Ecology? The Rise of Media Ecology: A Brief AccountContextualizing the Media; The Symbolic Biases of Media; Media as the Extensions of the Human Sensorium; The Physical Forms and Biases of Media; The Inevitability and Unpredictability of Consequences; Media Do and Undo: A Faustian Bargain; Media Ecology as Historiography; Discussion: Currents in Media Ecology; References; 9 Dramatistic Theory: A Burkeian Approach to the 2004 Madrid Terrorist Attacks; Communication Studies and Dramatistic Theory; Kenneth Burke's Dramatistic Theory; Bridges between Dramatistic Theory and Communication Studies Case Study: The 2004 Madrid Terrorist AttacksReferences; Further Reading; 10 Ritual Theory and the Media; Key Elements of Media Ritual; James Carey and the Ritual Model; Politics as Symbolic Ritual; Recent Theories of Media Ritual; References; 11 Jacques Ellul and the Nature of Propaganda in the Media; Introduction; Definition; Characteristics of Propaganda; Propaganda and Democracy; Ethics and Propaganda; Concluding Remarks; References; Further Reading; 12 Lewis Mumford: Technics, Civilization, and Media Theory; References; 13 The Impact of Ethics on Media and Press Theory Mainstream Communication Theory
Description based upon print version of record. Includes bibliographical references at the end of each chapters and index. Description based on online resource; title from PDF title page (ebrary, viewed March 25, 2014).