Franklin

Contagious metaphor Peta Mitchell.

Author/Creator:
Mitchell, Peta, author.
Publication:
London New York Continuum 2012.
Format/Description:
Book
1 online resource (209 p.)
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Subjects:
Metaphor -- Social aspects.
Metaphor in literature.
Contagion (Social psychology).
Language:
English
Summary:
The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood
Contents:
Contagious metaphor
Pestilence and poison winds: literary contagions and the endurance of miasma theory
The French fin de siecle and the birth of social contagion theory
The contagion of example
Infectious ideas: Dawkins, meme theory, and the politics of metaphor
Networks of contagion
Acknowledgements
Introduction: Due Preparations
1. Contagious metaphor
2. Pestilence and poison winds: Literary contagions and the endurance of miasma theory
3. The French fin de siècle and the birth of social contagion theory
4. The contagion of example
5. Infectious ideas: Richard Dawkins, meme theory, and the politics of metaphor
6. Networks of contagion
Bibliography
Index
Notes:
Description based upon print version of record.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement
Includes bibliographical references and index
ISBN:
1-4725-4233-9
1-283-85337-X
1-4411-9743-5
OCLC:
820011202
Publisher Number:
10.5040/9781472542335 doi