Franklin

Encyclopaedia of retail chain management. Vol. 1 [electronic resource] / editor Shehzad Ahmad.

Publication:
Mumbai : Himalaya Pub. House, 2009.
Format/Description:
Book
1 online resource (909 p.)
Series:
Encyclopaedia of retail chain management
Status/Location:
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Details

Subjects:
Franchises (Retail trade).
Retail trade -- Management -- Encyclopedias.
Form/Genre:
Electronic books.
Language:
English
Summary:
Business world is growing fast. Today, retailing is one of the fastest-growing segments of economy. As one of the nation`s largest employer, the retail industry provides excellent business opportunities. Brand identity becomes important for the success of a business and building brand identity becomes easier, if a retailer opens up multiple outlets. A business chain is a network of physical business locations, which all provide similar services of products, and share a brand. A retail chain is a types of business chain. All units inevitably share some degree of central management, supply chain
Contents:
Vol 1 Cover; CONTENTS; INTRODUCTION; SIGNIFICANCE OF RETAILING; CHAIN STORES; HISTORICAL BACKDROP; LOGISTICS OF RETAILING; DEVELOPING PRODUCTS; GOODS DISTRIBUTION; RETAIL METHODS; BIBLIOGRAPHY; Vol 2 Cover; COVER; CONTENTS; RETAILING AND WHOLESALING; SUPPLY NETWORK; BIBLIOGRAPHY; Vol 3 Cover; COVER; CONTENTS; THE FORECASTING; DETERMINATION OF PRICE; STOCK ASSORTMENTS; CONTROLLING STOCKS; THE PROFIT; SYSTEM OF BOOK-KEEPING; MARGIN PERCENTAGES; MOVEMENT OF MERCHANDISE; STRATEGY OF MARKETING; POWER OF CONSUMER; BIBLIOGRAPHY
Notes:
Description based upon print version of record.
Includes bibliographical references.
Contributor:
Ahmad, Shehzad.
ISBN:
1-282-84878-X
9786612848780
1-4416-6190-5
93-5043-937-9
600-00-2828-8
OCLC:
721193874