Franklin

The food we eat [electronic resource] : a range of perspectives / guest editors: Claudio Vignali and Alexandra J. Kenyon.

Publication:
Bradford, England : Emerald Group Publishing, c2007.
Format/Description:
Book
1 online resource (80 p.)
Series:
British Food Journal - Issue 8, Volume 109
British Food Journal ; 109, no. 8
Status/Location:
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Details

Subjects:
Food adulteration and inspection.
Quality control.
Form/Genre:
Electronic books.
Language:
English
Summary:
The articles in this e-book represent a variety of types covering topics related to the food we eat. The assortment of papers present perspectives ranging from Corporate Social Responsibility demonstrated by the UK's top ten food retailers, to mathematical models in predictive microbiology, and exploring the rhetoric used in alcohol advertising. The e-book also contains articles on service training in UK coffee shops, the marketing perspective of the Almarai Dairy Food Company, and how changes in family dynamics predict food buying and consumption.
Contents:
Cover; CONTENTS; Editorial advisory board; Guest editorial; Marketing and corporate social responsibility within food stores; Exploring rhetoric: alcohol and Absolut Vodka advertisements; Evolution and limitations of primary mathematical models in predictive microbiology; Service quality and training: a pilot study; In search of greener pastures; Changes in family dynamics predict purchase and consumption
Notes:
Description based upon print version of record.
Contributor:
Vignali, Claudio.
Kenyon, Alexandra J.
ISBN:
1-281-07884-0
9786611078843
1-84663-551-9
OCLC:
182575665