Franklin

Information rules : a strategic guide to the network economy / Carl Shapiro, Hal R. Varian.

Author/Creator:
Shapiro, Carl, author.
Publication:
Boston, Massachusetts : Harvard Business Review Press, 1999.
Format/Description:
Book
1 online resource (253 pages) : illustrations, tables
Status/Location:
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Details

Subjects:
Information technology -- Economic aspects.
Information society.
Form/Genre:
Electronic books.
Language:
English
System Details:
Mode of access: Internet via World Wide Web.
Summary:
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
Contents:
Intro
Praise for Information Rules
Copyright
Dedication
Preface
1: The Information Economy
2: Pricing Information
3: Versioning Information
4: Rights Management
5: Recognizing Lock-In
6: Managing Lock-In
7: Networks and Positive Feedback
8: Cooperation and Compatibility
9: Waging a Standards War
10: Information Policy
Further Reading
Notes
Bibliography
About the Authors.
Notes:
Title from title screen.
Digitized and made available by: Books 24x7.com.
Includes bibliographical references.
Description based on print version record.
Contributor:
Varian, Hal R., author.
ISBN:
1-4221-5462-9
0-585-16425-8
OCLC:
1027145872