Franklin

The handbook of persuasion and social marketing / David W. Stewart, editor.

Publication:
Santa Barbara, California : Praeger, [2015]
Format/Description:
Book
3 volumes : illustrations ; 24 cm
Subjects:
Social marketing.
Marketing -- Social aspects.
Contents:
Volume 1. Historical and social foundations
Volume 2. Conceptual, theoretical, and strategic dimensions
Volume 3. Applications and uses.
Notes:
Includes bibliographical references and index.
Contributor:
Stewart, David W.
ISBN:
9781440804045
1440804044
9781440804052
OCLC:
878813037
Publisher Number:
40024483646
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