Franklin

Belching out the devil [electronic resource] : global adventures with Coca-Cola / Mark Thomas.

Author/Creator:
Thomas, Mark, 1963 Apr. 11-
Publication:
New York : Nation Books, 2008.
Format/Description:
Book
1 online resource (385 p.)
Subjects:
Coca-Cola Company.
Soft drink industry.
Social responsibility of business.
Advertising -- Carbonated beverages.
Form/Genre:
Electronic books.
Language:
English
Summary:
Take a dangerously entertaining trip with a subversive comedian in search of the real story behind Coca-Cola
Contents:
Contents; An Admission; Prologue; Chapter 1: The Happiness Factory; Chapter 2: Give 'Em Enough Coke; Chapter 3: Serious Charges; Chapter 3.5: The Hush Money That Didn't Stay Quiet; Chapter 4: 'Chile'; Chapter 5: The Days of the Great Coke Pledge; Chapter 6: May Contain Traces of Child Labor; Chapter 7: Dodge City; Chapter 8: Let Them Dig Wells; Interlude: Connecting; India: A Prequel; Chapter 9: Kuriji; Chapter 10: Gas; Chapter 11: The Fizz Man's Burden; India: A Postquel; Chapter 12: Second Fattest in the Infants; Chapter 13: Belching Out the Devil; Chapter 14: We're On a Road to Delaware
Postscript: Brand LoyaltyAcknowledgements; Appendices
Notes:
Originally published: London : Ebury Press, 2008.
ISBN:
1-282-46205-9
0-7867-4756-0
OCLC:
733913825
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