Franklin

Marketing strategy for small business [electronic resource].

Publication:
Sunrise, FL : D. E. Visuals, 2008.
Format/Description:
Video
1 online resource (24 min.)
Series:
Business education in video
Status/Location:
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Details

Other Title:
Academic Video Online.
Subjects:
Marketing -- Management.
Small business.
Form/Genre:
Educational films.
Language:
In English.
Summary:
Presents the need for a business plan, a marketing plan, and identified target markets prior to commencing operations. Discusses implementing marketing strategies as they relate to place, product, promotion, and price.
Notes:
Electronic reproduction. Alexandria, VA : Alexander Street Press, 2011. (VAST - Academic video online). Available via World Wide Web.
Contributor:
Alexander Street Press.
D.E. Visuals (Firm)
Insight Media (Firm)
OCLC:
780141016
Access Restriction:
Restricted for use by site license.