Franklin

Channels of distribution [electronic resource].

Other Title:
Academic Video Online.
Publication:
Sunrise, FL : D.E. Visuals, 2002.
Series:
Global business and economics in video
Format/Description:
Video
1 online resource (22 min.).
Subjects:
Marketing channels.
Physical distribution of goods.
Form/Genre:
Documentary films.
Language:
This edition in English.
Summary:
Covers advantages of direct and indirect channels (showing where short and long channels are most appropriate), and of consumer, industrial, service and backward channels. Discusses distribution channel strategy and types of vertical marketing systems.
Notes:
Title from resource description page (viewed June 25, 2013).
Contributor:
Alexander Street Press.
D.E. Visuals (Firm)
ISBN:
9781503423572
OCLC:
780140853
Access Restriction:
Restricted for use by site license.
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