Marketing the business [electronic resource] / produced by Ibrahim Mehmet, Law Vision ; interview by Alex Elliott.

Other Title:

Academic Video Online.

Publication:

Australia : Law Vision, 2012.

Format/Description:

Video
1 online resource (30 min.)

Subjects:

Marketing research.
Marketing -- Management.
Marketing.

Form/Genre:

Documentary films.

Language:

This edition in English.

Summary:

Marketing involves satisfying the needs and wants in the market place. It is vital for all businesses and those involved in marketing to have a good understanding of this complex area. This video explains marketing and the processes involved. No business can hope to succeed without the appropriate marketing mix. This video explains all the important areas.

Notes:

Title from resource description page (viewed May 23, 2014).

Contributor:

Elliott, Alex. , Interviewer
Mehmet, Ibrahim. , Producer
Alexander Street Press.
Law Vision, Australian Multimedia Training Productions. , Producer

OCLC:

884798100

Access Restriction:

Restricted for use by site license.

Online:

Connect to streaming video
http://hdl.library.upenn.edu/1017.12/1909277

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