Franklin

The art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki.

Author/Creator:
Kawasaki, Guy, 1954-
Standardized Title:
Art of the start
Edition:
Revised and expanded edition.
Publication:
New York : Portfolio/Penguin, 2015. , ©2004
Format/Description:
Book
x, 326 pages : illustrations ; 25 cm
Subjects:
New business enterprises.
Entrepreneurship.
Entrepreneurship.
New business enterprises.
BUSINESS & ECONOMICS / Entrepreneurship.
BUSINESS & ECONOMICS / New Business Enterprises.
BUSINESS & ECONOMICS / Small Business.
Local subjects:
Nuevas empresas.
Capacidad empresarial.
Summary:
Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.
Contents:
Conception : The art of starting up
Activation : The art of launching
The art of leading
The art of bootstrapping
The art of fund-raising
The art of pitching
Proliferation : The art of building a team
The art of evangelizing
The art of socializing
The art of rainmaking
The art of partnering
The art of enduring
Obligation : The art of being a mensch
Afterword
What do entrepreneurs do?
After afterword.
Notes:
Includes bibliographical references and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Lawrence A. Medansky Memorial Book Fund.
Contributor:
Lawrence A. Medansky Memorial Book Fund.
Other format:
Ebook version
ISBN:
9781591847847
1591847842
9780241187265
0241187265
9780241972212
OCLC:
904013333
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