The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.
- New York, New York : Portfolio/Penguin,  , ©2017
viii, 310 pages : illustrations ; 24 cm
- Google (Firm)
Apple Computer, Inc.
Success in business.
Information services industry.
Internet -- Social aspects.
BUSINESS & ECONOMICS / Economic History.
BUSINESS & ECONOMICS / Entrepreneurship.
TECHNOLOGY & ENGINEERING / Social Aspects.
- Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career.
- The four: Who are these companies and why write about them?
Amazon: How Amazon became the most disruptive firm in the largest economy
Apple: Tech goes luxury
Facebook: Love is key to longevity, and great advertising
Google: Our modern-day god
Lie to me: The Four and funny business
Business and the body: All businesses appeal to one of three organs
The T algorithm: What it takes to get to a trillion
The fifth horseman?: Who will be next?
The Four and you: Follow your talent, not your passion
After the horsemen: Where are the Four taking us?
- Includes bibliographical references (pages 275-301) and index.
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