Franklin

Communicating health [electronic resource] : strategies for health promotion / edited by Nova Corcoran.

Other records:
Edition:
2nd ed.
Publication:
Los Angeles : SAGE, 2016.
Series:
Sage knowledge.
Format/Description:
Book
1 online resource (229 pages) : illustrations.
Subjects:
Health promotion.
Health education.
Medical subjects:
Health Promotion.
Health Communication.
Health Education.
Summary:
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
Contents:
chapter 1. Theories and models
chapter 2. Social and psychological factors
chapter 3. Reaching unreachable groups and crossing cultural barriers
chapter 4. Mass media
chapter 5. Information technology
chapter 6. Using settings
chapter 7. Evidence-based practice
chapter 8. Using evaluation
chapter 9. Bridging theory and practice : ten different health promotion campaigns.
Notes:
Part of the SAGE Knowledge collection.
Previous ed.: 2007.
Includes bibliographical references (pages [200]-223) and index.
Description based on MARC record for print version.
Contributor:
Corcoran, Nova, editor.
Other format:
Print version :
Print version :
Print version :
Print version :
ISBN:
9781526401588 (ebook) :
OCLC:
815365599
Access Restriction:
Restricted for use by site license.
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