Franklin

Using digital analytics for smart assessment / Tabatha Farney.

Author/Creator:
Farney, Tabatha, author.
Publication:
Chicago : ALA Editions, 2018.
Format/Description:
Book
xii, 154 pages : 23 cm
Edition:
First edition.
Status/Location:
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Details

Subjects:
Libraries -- Evaluation -- Statistical methods.
Library administration -- Decision making -- Statistical methods.
Library users -- Statistics -- Data processing.
Library Web sites -- Use studies.
Online library catalogs -- Use studies.
Electronic information resources -- Use studies.
Web usage mining.
Information visualization.
Library statistics -- United States -- Case studies.
Summary:
Your library has collected massive amounts of data, and the decision-making process requires that you analyze it. Digital analytics focuses on the digital data: from library websites, electronic resources, online collections, and even social media. Farney presents technical advice that you can use to develop your own digital analytics projects, and includes contributed essays that tackle the challenges your library will face.
Contents:
Part I. The digital analytics process / by Tabatha Farney
Understanding digital analytics
Collecting the data : tools and data points you should know
Analyzing digital data : digital analytics and data analysis tools
Digital analytics in practice : how helpful is your online content?
Using digital analytics for collection development
Part II. Expanding the digital analytics process
On the road to learning analytics : the University of Michigan Library's experience with privacy and library data / Laurie Alexander, Doreen R. Bradley and Kenneth J. Varnum
Ensuring data privacy in a library learning analytics database / Michael D. Doran
Creating the library data dashboard / Laura Costello and Heath Martin
The myth of the declining reference statistic : revealing dynamic reference services through digital analytics / Marissa C. Ball and Melissa Del Castillo
Using digital analytics to assess your social media marketing efforts / Joel Tonyan.
Notes:
Includes bibliographical references and index.
ISBN:
9780838915981
0838915981
9780838916858 (ePub)
9780838916865 (PDF)
9780838916872 (Kindle)
OCLC:
1004424598