Franklin

Twitter Marketing: Advertising [electronic resource] / with Megan Adams.

Author/Creator:
Adams,Megan, speaker.
Publication:
Carpenteria, CA : lynda.com, 2015.
Format/Description:
Video
Form/Genre:
Instructional films.
Educational films.
System Details:
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Summary:
Learn how to advertise on Twitter. Use Twitter ads to gain followers, drive traffic to a webpage, collect leads, promote a product or service, and more.
Engagement on every social platform is moving toward a pay-to-play model. So why choose Twitter? Twitter's paid advertising features can help grow your business and build brand awareness in real time-helping you target audiences by demographic, keyword, username, or interest. This course shows businesses of all sizes how to use Twitter advertising to engage followers and customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more. Along the way, you'll find out how set up bids and budgets, manage hidden and scheduled tweets, review campaign reports, write great ads, and attach photos and video with Twitter Cards.
Notes:
12/14/2015
Contributor:
lynda.com (Firm)
Access Restriction:
Restricted for use by site license.
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