Franklin

Create A Brand Strategy/ with Lindsay Pedersen.

Author/Creator:
Pedersen, Lindsay speaker.
Publication:
Carpenteria, CA:: linkedin.com, 2017.
Format/Description:
Video
1 online resource
Form/Genre:
Instructional films.
Educational films.
System Details:
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Summary:
Learn how to create a compelling brand strategy that gets results for your organization.
Great brands garner enormous value to a business. They help a customer to see your business, like it, and be loyal to it. What's more, great brands help leaders to know what to prioritize and what to deprioritize as they develop content, innovate their offering, and scale their businesses. While it may seem that great brands emerged into culture fully realized, truly great brands come from an intentional defining of the brand strategy. In this course, branding expert Lindsay Pedersen explains how to create a compelling brand strategy that gets results for your organization. She demonstrates how to properly frame your strategy and covers brand positioning, discussing how to climb a benefit ladder and determine your position. Plus, she shows how to create a personality for your brand, choose the tone, and create an activation strategy.
Participant:
Presenter: Lindsay Pedersen
Notes:
11/01/20171
Contributor:
linkedin.com (Firm)
Access Restriction:
Restricted for use by site license.
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