Soda politics : taking on big soda (and winning) / Marion Nestle.

Nestle, Marion, author.
Oxford ; New York : Oxford University Press, [2015]
1 online resource (xii, 508 pages) : illustrations.
Carbonated beverages.
Food industry and trade.
Politics, Practical.
Electronic books.
Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers - principally Coca-Cola and PepsiCo - into multibillion dollar industries with global recognition, distribution, and political power. So how did something so cheap come to mean so much and to have such devastating health and food policy consequences? Soda Politics is a story of the American food system at work, written by the incomparable NYU scholar and public health champion Marion Nestle. It is the first book to focus on the history, politics, nutrition, and health impact of soda, asking how we created this system, what its problems are, and what we can do to change things.
1. Sodas: Inside Those Containers
2. Soda Drinkers: Facts and Figures
3. The Sugar(s) Problem: More Facts and Figures
Sodas and Health
4. Dietary Advice: Sugars and Sugary Drinks
5. The Health Issues: Obesity, Diabetes, and More
6. Advocacy: Soda-Free Teeth
The Soda Industry and How It Works
7. Meet Big Soda: An Overview
8. Obesity: Big Sodas Response
9. Marketing Sugary Drinks: Seven Basic Principles
Targeting Children
10. Starting Early: Marketing to Infants, Children, and Teens
11. Advocacy: Stopping Soda Marketing to Kids
12. Advocacy: Getting Sodas Out of Schools
13. Advocacy: Getting Kids Involved
Targeting Minorities and the Poor
14. Marketing to African and Hispanic Americans: A Complicated Story
15. Selling to the Developing World
16. Advocacy: Excluding Sodas from SNAP
"Softball" Marketing Tactics: Recruiting Allies, Co-opting Critics
17. Marketing Corporate Social Responsibility
18 Investing in Sponsorships and Community Partnerships
19. Supporting Worthy Causes: Health Professionals and Research
20. Recruiting Public Health Leaders: Working from Within
More "Softball" Tactics: Mitigating Environmental Damage
21. Advocacy: Defending the Environment
22. Advocacy: Protecting Public Water Resources
"Hardball" Tactics: Defending Turf, Attacking Critics
23. Lobbying, the Revolving Door, Campaign Contributions, and Lawsuits
24. Using Public Relations and Front Groups
Advocacy: Soda Caps, Taxes, and More
25. Advocacy: Capping Soda Portion Sizes
26. Advocacy: Taxing Sugary Drinks - Early Attempts
27. Advocacy: Taxing Sugary Drinks - Lessons Learned
28. Conclusion: Taking Action.
Description based upon print version of record.
Includes bibliographical references and index.
Description based on print version record.
Other format:
Print version: Nestle, Marion. Soda politics : taking on big soda (and winning).
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