Franklin

Contemporary views on marketing practice / edited by Gary L. Frazier, Jagdish N. Sheth.

Publication:
Lexington, Mass. : Lexington Books, ©1987.
Conference Name:
Stellner Symposium on Theories of Marketing Practice (1st : 1985 : University of Illinois at Champaign-Urbana)
Format/Description:
Conference/Event
Book
vi, 282 pages : illustrations ; 24 cm
Subjects:
Marketing -- Congresses.
Marketing
-- fre Marketing -- congrés.
Form/Genre:
Conference papers and proceedings.
Contents:
based on papers presented at the First Stellner symposium on theories of marketing practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.
Notes:
Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.
Includes bibliographical references.
Contributor:
Frazier, Gary L.
Sheth, Jagdish N.
ISBN:
0669151203
9780669151206
OCLC:
16227528
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