Contemporary views on marketing practice / edited by Gary L. Frazier, Jagdish N. Sheth.
- Lexington, Mass. : Lexington Books, ©1987.
- Conference Name:
- Stellner Symposium on Theories of Marketing Practice (1st : 1985 : University of Illinois at Champaign-Urbana)
vi, 282 pages : illustrations ; 24 cm
- Marketing -- Congresses.
-- fre Marketing -- congrés.
- Conference papers and proceedings.
- based on papers presented at the First Stellner symposium on theories of marketing practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.
- Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.
Includes bibliographical references.
- Frazier, Gary L.
Sheth, Jagdish N.
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