Franklin

Charles E. Hires and the drink that wowed a nation : the life and times of a Philadelphia entrepreneur / Bill Double.

Author/Creator:
Double, Bill, author.
Publication:
Philadelphia, Pennsylvania : Temple University Press, 2018.
Format/Description:
Book
xi, 248 pages ; 22 cm
Subjects:
Hires, Charles E., 1891-.
Soft drink industry -- Pennsylvania -- Philadelphia -- Biography.
Businesspeople -- Pennsylvania -- Philadelphia -- Biography.
Pharmacists -- Pennsylvania -- Philadelphia -- Biography.
Inventors -- Pennsylvania -- Philadelphia -- Biography.
Soft drinks -- Pennsylvania -- Philadelphia -- History.
Businesspeople.
Inventors.
Pharmacists.
Soft drink industry.
Soft drinks.
Pennsylvania -- Philadelphia.
Form/Genre:
Biography.
History.
Biographies.
Summary:
"Charles E. Hires and the Drink that Wowed a Nation is the first biography of Charles Elmer Hires, a Philadelphia druggist who parlayed a home-brewed beverage into an iconic national brand -- Hires Root Beer -- and is recognized as a significant entrepreneur of America's Gilded Age."--Provided by publisher.
Contents:
Farm to pharmacy
A rustic tea party
Bubbly water begets an industry
From sideline to main line
Never wink in the dark
Temperance trauma
Twenty years too late?
Milk and sugar
Letting go.
Notes:
Includes bibliographical references and index.
Local notes:
Athenaeum copy: Gemmill fund bookplate.
Other format:
Online version: Double, Bill. Charles E. Hires and the drink that wowed a nation.
ISBN:
9781439915912
1439915911
OCLC:
1005880304
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