Political communication & strategy : consequences of the 2014 midterm elections / edited by Tauna S. Sisco, Jennifer C. Lucas, Christopher J. Galdieri.

Other Title:
Political communication and strategy
First edition.
Akron, Ohio : The University of Akron Press, 2017. , ©2017
Bliss institute series
xi, 165 pages : illustrations ; 23 cm.
United States -- Politics and government -- 2009-.
United States. Congress -- Elections -- 2014.
Communication in politics -- United States.
Political campaigns -- United States -- History -- 21st century.
United States -- Politics and government -- 2009-
Introduction : political communication and strategy : consequences of the 2014 midterm elections / Tauna S. Sisco, Jennifer C. Lucas, and Christopher J. Galdieri
Primaries & political communication. The nationalization of congressional primaries / Robert G. Boatright
Partisan extremity in the 2014 midterm elections : how primaries and incumbency influence polarized position-taking on campaign websites / Kevin Parsneau and Christopher Chapp
Political communication & the Republican wave. Party branding, marketing, and mobilization in 2014 and beyond / Kenneth M. Cosgrove
Selling the donkey : Democratic campaign rhetoric and framing in Republican states / Neal Allen and Brian K. Arbour
Pussyfooting around November? : a longitudinal analysis of politicians' Twitter use in 2014 / Matthew A. Shapiro, Libby Hemphill, and Jahna Otterbacher
Outside influence & political communication. Following the money : the impact of outside group expenditures in the 2014 U.S. House elections / Jeff Gulati and Victoria A. Farrar-Myers
You've got mail : direct-mail strategies in the New Hampshire U.S. Senate race / Dante J. Scala and Tegan O'Neill
Strategy, issues, & the South. The 2014 election and the culmination of southern realignment / David A. Hopkins
The solid South : campaign issue strategies in the 2014 southern Senate races / Caleb Orr, Dylan Brugman, Suzanne Fournier Macaluso, and Cindy Roper
Construction of marginalized interests. The social construction of women's interests in the 2014 and 2010 midterms / Vincent Vecera and Danielle Currier
Racial attitudes and emotional responses to Senate candidates in New Jersey / David P. Redlawsk, Natasha Altema McNeely, and Caroline J. Tolbert.
Includes bibliographical references (pages 150-165).
Local notes:
Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.
Alumni and Friends Memorial Book Fund.
Sisco, Tauna S., editor.
Lucas, Jennifer C., editor.
Galdieri, Christopher J., editor.
Other format:
Online version: Political communication & strategy.
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