Franklin

Buying happiness : the emergence of consumer consciousness in English Canada / Bettina Liverant.

Author/Creator:
Liverant, Bettina, 1958- author.
Publication:
Vancouver ; Toronto : UBC Press, [2018]
Format/Description:
Book
xi, 291 pages : illustrations ; 24 cm
Status/Location:
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Subjects:
Canada -- Economic conditions -- 20th century.
Canada.
Consumption (Economics) -- Canada -- History -- 20th century.
Consumers -- Canada -- History -- 20th century.
Consumers.
Consumption (Economics).
Form/Genre:
History.
Summary:
"The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant's fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of "the consumer" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination."-- Provided by publisher.
Contents:
The meaning is in the spending
The promise of a more abundant life
Culturing Canadian patriotism
Moralizing the economy
Charting the contours of modern society
Regulating the consumer
Buying happiness
Academic encounters.
Notes:
Includes bibliographical references and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.
Contributor:
Alumni and Friends Memorial Book Fund.
Other format:
Liverant, Bettina, 1958-, author. Buying happiness.:
ISBN:
9780774835138
0774835133
OCLC:
1035250096