Franklin

Everyday Reading : Poetry and Popular Culture in Modern America / Mike Chasar.

Author/Creator:
Chasar, Mike, author.
Publication:
New York, NY : Columbia University Press, [2012]
Format/Description:
Book
1 online resource (321 p.)
Status/Location:
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Local subjects:
American poetry -- 20th century -- History and criticism. (search)
Literature and society -- United States -- History -- 20th century. (search)
Poetics -- History -- 20th century. (search)
Poetry -- Public opinion -- History -- 20th century. (search)
Poetry -- Social aspects -- United States -- History -- 20th century. (search)
Public opinion -- United States -- History -- 20th century. (search)
Form/Genre:
Electronic books.
Language:
In English.
Summary:
Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers. He shows how American poetry in the first half of the twentieth century and its reception helped set the stage for the dynamics of popular culture and mass media today. Poetry was then part and parcel of American popular culture, spreading rapidly as the consumer economy expanded and companies exploited its profit-making potential. Poetry also offered ordinary Americans creative, emotional, political, and intellectual modes of expression, whether through scrapbooking, participation in radio programs, or poetry contests. Reenvisioning the uses of twentieth-century poetry, Chasar provides a richer understanding of the innovations of modernist and avant-garde poets and the American reading public's sophisticated powers of feeling and perception.
Contents:
Frontmatter
Contents
Illustrations
Acknowledgments
Introduction: Poetry and Popular Culture
1. Saving Poetry
2. Invisible Audiences
3. The Business of Rhyming
4. The Spin Doctor
5. Popular Poetry and the Program Era
Epilogue: In Memoriam
Notes
Bibliography
Index
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)
ISBN:
0-231-53077-3
OCLC:
818857942
Publisher Number:
10.7312/chas15864 doi