Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

Author/Creator:

Bearden, William O., 1945-

Edition:

2nd ed.

Publication:

Thousand Oaks, Calif. ; London : SAGE, c1999.

Format/Description:

Book
1 online resource (xiv, 537 pages)

Subjects:

Marketing research.
Consumer behavior -- Research.

Summary:

'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings.

Notes:

Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and indexes.
Description based on print version record.

Contributor:

Netemeyer, Richard G., 1956-
Association for Consumer Research (U.S.)

Other format:

Print version :

ISBN:

9781452224923 (ebook) :

OCLC:

738380082

Access Restriction:

Restricted for use by site license.

Online:

Connect to full text
http://hdl.library.upenn.edu/1017.12/2248214

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