Franklin

Qualitative methods in business research [electronic resource] / Pa˜ivi Eriksson and Anne Kovalainen.

Author/Creator:
Eriksson, Pa˜ivi.
Publication:
Los Angeles, [Calif.] ; London : SAGE, 2008.
Format/Description:
Book
1 online resource (xii, 337 pages)
Subjects:
Business -- Research.
Qualitative research.
Summary:
Covering all the major qualitative approaches in business studies, this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.
Notes:
Description based on print version record.
Includes bibliographical references and index.
Contributor:
Kovalainen, Anne.
Other format:
Print version :
ISBN:
9780857028044 (ebook) :
OCLC:
738380493
Access Restriction:
Restricted for use by site license.
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