Franklin

How to open & operate a financially successful specialty retail & gourmet foods shop / by Sharon Fullen ; revised by Rebekah Slonim.

Author/Creator:
Fullen, Sharon L., author.
Publication:
Ocala, Florida : Atlantic Publishing Group, Inc., [2016]
Format/Description:
Book
1 online resource (315 pages) : illustrations
Edition:
Revised Second edition.
Status/Location:
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Other records:
Subjects:
New business enterprises.
New business enterprises -- Management.
Gourmet food industry.
Specialty stores.
Form/Genre:
Electronic books.
Contents:
Introduction
For those who love elderberries and fine cheese : starting your own gourmet store
Getting down to practicality : launching your business
Making it your own : the basics of buying a gourmet shop
How to get support without being hampered : investing in a franchise
Planning for success : writing a business plan
Boots on the ground : pre-opening activities
Your greatest asset : successful employee relations
The reason you're in business : your customers
Getting the word out : marketing your business
Public relations : how to get customers in the door with little cost
From appliances to zucchini : choosing your sales mix
Helping you to do your job : equipping your store
A welcoming space : public areas of your store
A place to get things done : back-of-the-store work areas
Creating a team : your store staff
How to get what you want : purchasing inventory
All about money : cash flow
Accounting 101 : financial management and budgeting
Balanced budget : basic cost control for retail operations
Efficiency : controlling your labor costs
Appendix A: Resources : build your own network
Bibliography
Photo credits
Glossary
Index.
Notes:
Revised edition of the author's How to open a financially successful specialty retail & gourmet foods shop, 2004.
Includes bibliographical references (pages 305-306) and index.
Description based on print version record.
Contributor:
Slonim, Rebekah, editor.
ISBN:
1-62023-081-X
OCLC:
967108498