Franklin

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.

Author/Creator:
Hoyer, Wayne D., author.
Edition:
7th edition.
Publication:
Boston, MA : Cengage Learning, [2018] , ©2018.
Format/Description:
Book
xviii, 525 pages : illustrations (some color) ; 28 cm.
Subjects:
Consumer behavior.
Consumer behavior.
Verbraucherforschung
Verbraucherverhalten
Local subjects:
Consumer behavior.
Verbraucherforschung.
Verbraucherverhalten.
Contents:
Understanding consumer behavior
Motivation, ability, and opportunity
From exposure to comprehension
Memory and knowledge
Attitudes based on high effort
Attitudes based on low effort
Problem recognition and information search
Judgment and decision-making based on high effort
Judgment and decision-making based on low effort
Post-decision processes
Social influences on consumer behavior
Consumer diversity
Household and social class influences
Psychographics: values, personality, and lifestyles
Innovations: adoption, resistance, and diffusion
Symbolic consumer behavior
Marketing, ethics, and social responsibility in today's consumer society.
Notes:
Includes bibliographical references and indexes.
Contributor:
MacInnis, Deborah J., author.
Pieters, Rik, author.
ISBN:
9781305507272
1305507274
OCLC:
971061388
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