Franklin

Direct-to-Consumer Advertising of Prescription Drugs [electronic resource].

Author/Creator:
Library of Congress. Congressional Research Service.
Publication:
[S.l] : [publisher not identified], 2002.
Format/Description:
Government document
Book
1 online resource (22 pages) : digital, PDF file
Status/Location:
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Details

Subjects:
Administrative law.
Advertising.
Drugs.
System Details:
System requirements: PDF reader software.
Summary:
Examines issues related to pharmaceutical industry practice of promoting prescription drugs through direct-to-consumer (DTC) advertising. Describes growth in spending on DTC prescription drug advertising and impact of DTC advertising. Reviews FDA authority to regulate DTC advertising and FDA use of its current authority. Discuses issues related to possible Congressional action on DTC advertising.
Notes:
CRS Report.
Record is based on bibliographic data in ProQuest U.S. Congressional Research Digital Collection (last viewed July 2010). Reuse except for individual research requires license from ProQuest, LLC.
Other format:
Microfiche version: Library of Congress. Congressional Research Service. Direct-to-Consumer Advertising of Prescription Drugs
Access Restriction:
Restricted for use by site license.