Franklin

Cross-platform dimensions.

Publication:
New York : Media Dynamics, c2019-
Format/Description:
Journal/Periodical
volumes : illustrations ; 28 cm
Annual
2019-
Continues:
Intermedia dimensions
Subjects:
Advertising -- United States -- Statistics -- Periodicals.
Mass media -- United States -- Statistics -- Periodicals.
Digital media.
Mass media -- Technological innovations.
Summary:
"Cross-Platform Dimensions 2019 comprises data previously covered in Intermedia Dimensions--audience, time spent, demographics, reach & frequency, CPMs, ad exposure and ad impact--but reassessed for the digital age"--Publisher's description.
Notes:
Description based on: 2019.
Latest issue consulted: 2019.
Contributor:
Media Dynamics, Inc.
OCLC:
1090302631
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