Our ability to make choices is fundamental to our sense of ourselves as human beings, and essential to the political values of freedom-protecting nations. Whom we love; where we work; how we spend our time; what we buy; such choices define us in the eyes of ourselves and others, and much blood and ink has been spilt to establish and protect our rights to make them freely. Choice can also be a burden. Our cognitive capacity to research and make the best decisions is limited, so every active choice comes at a cost. In modern life the requirement to make active choices can often be overwhelming.
Cover; Choosing Not to Choose; Copyright; Dedication; Contents; Preface; Introduction Choices; Part One Human Behavior; 1. Deciding by Default; 2. Choosing Anyway; Part Two Morality and Politics; 3. Informed Choosers and Bad Defaults; 4. Embracing Choice; 5. Choice-Requiring Paternalism; Part Three The Future; 6. Personalization; 7. Yours by Default? Predictive Shopping; 8. Coercion; Conclusion Free by Default; Acknowledgments; Index
Description based upon print version of record. Includes bibliographical references and index. Description based on print version record.