Franklin

Chief culture officer : how to create a living, breathing corporation / Grant McCracken.

Author/Creator:
McCracken, Grant David, 1951- author.
Publication:
New York, NY : Basic Books, [2011]
Format/Description:
Book
262 pages ; 21 cm
Subjects:
Management -- Social aspects.
Popular culture -- Economic aspects.
New products -- Social aspects.
Organizational change.
Management -- Social aspects.
New products -- Social aspects.
Organizational change.
Popular culture -- Economic aspects.
Summary:
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
Contents:
Getting past guru: being Steve Jobs
Stealth CCOs
Culture fast and slow
Status and cool
Producers and consumers
Building a secret sneaker store
How-to
Philistines
Bonus feature A. Ten candidates for CCO
Bonus feature B.A tool kit for the rising CCO.
Notes:
Includes bibliographical references and index.
ISBN:
9780465022045
0465022049
OCLC:
919649551
Publisher Number:
99980540987
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