Wild Oats [electronic resource] : sowing vs. reaping / Lloyd Shefsky, Bob Barnett & Scott T. Whitaker.
- [London] : SAGE, 2016.
- SAGE knowledge. Cases.
SAGE Knowledge. Cases.
SAGE knowledge. Cases
1 online resource : illustrations (black and white, and colour).
- Wild Oats (Firm).
Business planning -- Case studies.
Corporations -- Growth -- Case studies.
- The case highlights Mike Gilliland, who built a single organic foods store in 1987 in Boulder, Colorado, into Wild Oats Markets, a chain of natural foods stores that by 2001 had annual sales of $1 billion and stores in 38 states. The case includes a history of the natural foods business and explores why Gilliland's timing was so favourable.
- Originally Published in: Shefsky, L., Barnett, B. & Whitaker, S. T. (2010). Wild Oats: Sowing vs. Reaping. 5-110-007. Evanston, IL: Kellogg School of Management, Northwestern University.
Description based on online resource; title from home page (viewed on April 27, 2016).
- Barnett, Bob, author.
Whitaker, Scott T., author.
- 9781473959965 (ebook) :
- Access Restriction:
- Restricted for use by site license.
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