Franklin

Grappling with growth [electronic resource] : the innovative use of traditional and new media marketing to enhance interactions with consumers / Coyte G. Cooper.

Author/Creator:
Cooper, Coyte G., author.
Publication:
London : Human Kinetics, Inc., 2012.
Series:
SAGE Knowledge. Cases.
SAGE Knowledge. Cases
Format/Description:
Book
1 online resource.
Subjects:
Marketing.
Social media.
National Collegiate Athletic Association.
National Wrestling Coaches Association (NWCA). Leadership Academy.
Summary:
Upon being hired as an assistant wrestling coach at a National Collegiate Athletic Association (NCAA) Division I program, you have learned that your head coach has given you the task of spearheading the marketing efforts for the upcoming season. With little knowledge in this area, you have decided to apply to the National Wrestling Coaches Association (NWCA) Leadership Academy in August at their annual convention. After being accepted, you have learned that a primary emphasis of the academy is providing coaches with the skill sets necessary to be the CEO of their program. As you attend the different sessions at the academy, there are a variety of different traditional and new media marketing initiatives that are presented as potential strategies to grow programs at the local level. With a goal of increasing attendance and social media followers, you are now presented with the challenge of developing a plan to better market the program moving forward.
Notes:
Originally published in Cooper, C.G. (2012). Grappling with growth: The innovative use of traditional and new media marketing to enhance interactions with consumers. Case Studies in Sport Management, 1(1), 23-29. DOI:.
Includes bibliographical references and index.
Description based on XML content.
ISBN:
9781526435347 (ebook) :
OCLC:
1023550455
Access Restriction:
Restricted for use by site license.
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