Franklin

Facebook Beacon [electronic resource] : cool feature or an invasion of privacy? (B) / William R. Borchers, Brett W. Lilley, James S. ORourke.

Author/Creator:
Borchers, William R., author.
Publication:
London : SAGE Publications Ltd, 2017.
Series:
SAGE Knowledge. Cases.
SAGE Knowledge. Cases
Format/Description:
Book
1 online resource.
Subjects:
Facebook (Firm)
Social media -- Economic aspects.
Privacy, Right of.
Summary:
In November 2007, Facebook introduced Beacon, a feature designed to share a users online activities with friends. With concerns for their privacy, outraged Facebook users began expressing their negative feelings about Beacon. The feature soon become a privacy nightmare for the public, instead of the beneficial addition Facebook envisioned it to be. Now the company is left wondering how to handle its mistakes while maintaining a delicate balance between revenue growth and user privacy.
Notes:
Originally published: Borchers, W. R., Lilley, B. W., & ORourke, J. S. (2008). Facebook Beacon: Cool feature or an invasion of privacy? (B). 08-07 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Description based on XML content.
Contributor:
Lilley, Brett W., author.
ORourke, James S., author.
ISBN:
9781526408440 (ebook) :
OCLC:
1017732219
Access Restriction:
Restricted for use by site license.
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